The Ultimate Marketing “Module”

If there was only that one perfect module which would drive endless amounts of highly targeted traffic to your Drupal websites. The truth is, when it comes to marketing your Drupal sites to the online world, there is no silver bullet. Which is why this session explores a wide variety of online marketing principals, tools and techniques from which any Drupal site, large or small, can benefit.

We will discuss topics such as:

Creating Great Content

Content is the single most often overlooked aspect of most websites. Everyone is guilty, from clients to designers and developers. Smaller Drupal shops in particular are usually expected to cover content even if they lack dedicated staff to do so. Which is why it's so important everyone has a solid understanding of what makes great content. Keyword research is arguably the most important step in crating great content, we'll discuss exactly why and show you how to do it.

  • Keyword Research
  • Copywriting
  • The Importance of Great Titles
  • Micro Copy and Micro Blogging
  • Visual Content
  • Video

Technical Considerations for SEO

Some say Search Engine Optimization is entirely about great content and while that is mostly true, there are some technical considerations that when in place will enhance the effectiveness of all that great content on the site. We'll talk about the following principals - what they are and why they are important:

  • 301 redirects
  • Information Architecture
  • Site Maps
  • Page Titles
  • Descriptive URLs
  • Logical H-tag structure
  • Inbound Links
  • Meta Tags that matter

Beyond Drupal

Drupal's framework is second to none, but to truly make the most of a Drupal site, you have to go beyond the site itself. This is particular helpful for small sites for local clients.

  • Social Media
  • Local Search
  • Location Based Marketing (for mobile devices)
  • PPC Advertising
  • Email Marketing
  • Article Directories

Master What You Measure

After all this is done, don't forget to measure your ongoing success!

  • Google Analytics
  • Facebook Insights
  • Custom Reporting