There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO (conversion rate optimization), is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

This session will cover the other side of the SEO coin, HEO and Conversions. How do we optimize our sites for people, not just robots? Why should we spend more time focusing on conversions and not allocating all our efforts to gaining traffic?

-Defining HEO
-SEO vs HEO
-Where does HEO Go?
-------HEO during Structure/design
-------HEO in keywording & content
-------HEO linking
-Tools to help with Conversions
-Modules to engage your users

This session does not cover in-depth SEO topics, and is not intended to downplay the significance in a good SEO strategy. This session is built to show you WHERE in the SEO process to add HEO thinking.

Intended audience:
This session is intended for anyone who is working with a Drupal site and is looking to increase conversions from their current traffic to their end goal. It is a great session for use to step back from SEO buzz and remember who we are trying to appeal to, our users, their experience with our site, and converting!

Questions answered by this session
Question 1: How can i convert more of my users and visitors to do what i want them to do?
Question 2: What is conversion rate optimization (CRO) and why are you calling it HEO?
Question 3: Why should we spend more time focusing on conversions and not allocating all our efforts to gaining traffic?
Question 4: How do we optimize our sites for people, not just robots?
Question 5: Where in the SEO process can i add HEO and CRO thinking?