Search Engine Optimization (SEO) helps improving the volume and quality of traffic to your web site from search engines via "organic" search results.When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.

This session will cover a typical walk through for setting up SEO modules and optimizing you website for search engines.

Page titles
Meta Tags
Other tags
Content Optimization
Internal Linking
External Linking
Site Structure

Intended audience:
-The target group are people responsible for architectural decisions, as well as those who implement them.

-This presentation is highly recommendable for e-commerce, corporate and rich content websites.

Questions answered by this session
Question 1: What are the the most important steps to be considered when talking about SEO and in which order do they have to be implemented?
Question 2: What are the top strategies for a successful website architecture? In which cases should we use the different strategies?
Question 3: How to approach these strategies with Drupal and are there some examples that show and describe these strategies?
Question 4: Which modules do I have to use to achieve the previously described goals? Which practical tips and tricks should be taken into account?