In this session we will discuss how to architect a websites content, structure, hierarchy, and purpose into a meaningful work-flow that is easily managed for SEO.

First, I will walk through the steps that were taken to architect a service oriented website as well as discuss how to incorporate:

-content
-target marketing
-products/services
-user experience
-conversion rate optimization (CRO)

into your model to build a website before you even begin to install Drupal.

Next, we will go through an example of a website that used well thought out architecture to:

-accurately display all its content
-directly appeal towards a specific market
-be easily managed with content types
-display correlating content through taxonomy

to obtain the end result of a very well structured website for easy SEO execution and target marketing.

The goals of this session are to help attendees understand how to execute a pre-installation planning for their website. This type of activity will help develop a far superior website architecture, dictate design, and drastically improve the way the SEO by having the team consider multiple factors before beginning any development.

Intended audience:
This session can help anyone who is involved in pre-development planning of a website. If you are a designer this can help you setup meetings to find out what clients need in their site before doing any designing. As a developer, this practice can help you find functionality and other requirement needed so that they don't creep up mid project. Lastly, as a business owner, this session can help you piece together your needs for your web project.

Questions answered by this session
Question 1: What should i include on my website?
Question 2: How do I build a site structure for improved SEO?
Question 3: How do I make my site more user friendly?
Question 4: How do i best convey all my websites content to the end user?
Question 5: How can set up a site to easily manage new or changing content?